Van Westendorp’s Price Sensitivity Meter

At what price would you consider the product to be so expensive that you would not consider buying it? (Too expensive) At what price would you consider the product to be priced so low that you would feel the quality couldn’t be very good? (Too cheap) At what price would you consider the product …   [Continue reading …]

25 Entrepreneurs Tell What They Wished They’d Known before Founding Their First Startup

There is some excellent advice from successful entrepreneurs about how to get started and then grow the company.  Many start-ups fail because they aren’t sure where their efforts should be focused.  These experienced businessmen have made all those mistakes and learned how they should have focused their most valuable resource – their time.

These quick …   [Continue reading …]